Kamiseta, a popular Philippine boutique, seems to have lined up another ace up its fashionable sleeve. A huge Kamiseta billboard on EDSA (near Guadalupe, alongside the Pasig River) features Betty and Veronica of the hugely popular Archie Comics with the tagline “Are you a Betty or a Veronica?”
The official Kamiseta website now displays four designs:
Kamiseta Jughead Shake
Kamiseta Jughead Burger
I’m a little disappointed. These Kamiseta designs look very generic and not very attractive. And some questions do tend to arise? If this is a Betty and Veronica campaign for Kamiseta, why are there two Jughead designs (both, strangely enough, with beads and rhinestones)? Why does Betty – the simple poor girl – get the rhinestone top and Veronica, the rich girl, no beads or rhinestones at all?
I’m no fashion expert, but I’m a comic book junkie, and this is not how I envisioned the Kamiseta campaign. It’s a bit of a letdown. What do you think?